Web designers come in many flavors – How do you find one suited for your need?

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Your Website Represents Who You Are

You would certainly not construct your new home on your own or let it be decorated by someone who knows nothing about interior design. Most people would not. We would hire a specialist to come up with the best results. An expert web designer knows how to let your website capture the interest of target visitors. First impression lasts so you would like your website to embody you in a more professional manner. This way, you would be able to draw more customers, especially those that have been missed.

Professionalism

Before hiring a web designer, make sure that in addition to knowing how to create a beautiful image, he/she should be able to provide an image that can be helpful to your business and industry. Moreover, he/she should know that creativity and marketing are very important. For a website to be effective, it should look unique but easy to view, simple to navigate, be able to load efficiently and work with all major Internet browsers.

Skills

Hiring a professional web design company to build your website rather than doing it on your own will allow you to save time, energy, money and also a lot of disappointment. You need a variety of skills to build effective websites and web development is more than merely learning the basics such as HTML. A web designer who has years of experience should be skilled in design as well as familiar with other aspects including marketing, SEO, communication, photo optimization, JavaScript, HTML, PHP, Flash and CSS, to name a few.

Customization

Since there are millions of websites on the internet, how will you make your site stand above the rest? While it can be a good option to purchase a regular template since it is cost-efficient and easy to use, there is a tendency for your website to look like many other websites. Aside from this, the various custom features that your website needs such as contact forms, galleries, forums and special scripts do not include pre-made templates. If ever you made use of a pre-made template to create your website and plan to expand it later on, you will have to rebuild the whole site to incorporate the custom features you want.

Clear Message

A web design expert knows how to effectively communicate your message. These professionals have the capability to market and relay your message with the help of fonts, colors, shapes and layouts, among others, as well as deliver a clear message that represents your business in the best way.

A Wise Investment

A professional looking site could propel your business way ahead of competition, which cannot be achieved by using a pre-made template. Lots of individuals across the globe may visit your website each day. For this reason, you have to see to it that it shows what you like them to see. A website created with the use of a pre-made template may be cost-effective and simple to make but hiring the services of experienced web designers can benefit your business more in the long-term.

Web Design Practices to Maintain in 2019

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Web design best practices continue to develop gradually and so, those that worked last year may no longer be relevant today. Companies that consider their website as their digital real estate cannot just ignore this.

In the past, it was enough for businesses to have an online presence in order to survive. However, the trend in consumer behavior changes from time to time, therefore businesses have to get ahead of the competition. This way, they will not miss the chance to engage with their target customers online. A well-designed website is among the most important tools to interact with customers.

Purposeful Landing Page

No one should take landing pages for granted. According to the best web design practices, landing pages should be designed for the purpose of letting visitors engage in the manner desired.

There are different types of landing pages, and each type depends on the nature of business and industry. Some can persuade visitors to purchase products/services. Others encourage them to provide their contact details in exchange of a blog, newsletter or eBook, and these practices are effective since these are what visitors expect.

As a tip, it is best to create a simple landing page by making it clean, focused and without anything overwhelming that could distract visitors.

Optimised CTA Buttons

Websites should be easy to navigate and read. Making visitors scroll or search for information is not at all a good practice. Visitors should have a great user experience. If a visitor does not feel comfortable going across a website, then a prospective lead may have been lost.

There is tough competition online, and the Internet is full of websites, content and businesses. Competitors are only a click away. Therefore, it is critical to let the users be engaged and interested in the business. In this regard, the website design process should have actionable buttons known as Call-to-Action (or CTAs) on top of the fold.

Responsive Web Design

Online best practices around the world say that it is a must to have responsive web design. Businesses should never assume the kind of device being used by customers in accessing their website. This can be a smartphone, tablet or desktop. The way a visitor

experiences a website depends a lot on the type of device, and its screen size. This makes responsive web design a very important aspect.

Social Media

Best web design practices stress the importance of a business’s presence on social media. The website is not the only digital marketing tool, but rather the epicenter in which other tools need to be built. Statistics reveal the millions of active users on Facebook, Twitter, Instagram and LinkedIn, so it is important for a business to have a presence on the mentioned social platforms to make sure of the brand’s visibility, as well as create easy touch points for customers to ultimately boost affinity.

Social media is one such element and in the digital era of today, the audience expects fast, easy seamless interconnection between a website and social media platforms. Adding social media links on a site can help viewers navigate fast on social media profiles so they can learn more about a business and brand.

Looking to hire a reliable web design company? You can’t just place your online image in the hands of any website designers – you have to hire a professional and experienced service. Contact us today!